06
Nov

What Works in Marketing Today?

At the end of each month I do a report for each of my clients. This is to make sure we know what’s working and what isn’t, against tangible targets. This month I found myself a little disheartened with the results. I know we did a lot of great posts on Twitter this month but only

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04
Sep

Create a Social Media Strategy from Within the Noise

Coming up with a social media strategy in 2017 isn’t easy. You need to be time and cost efficient (it’s so easy to plug thousands into Facebook ads – not sustainable). You need to rise out of the noise, pay attention to what each social channel is doing – it changes almost weekly. At the

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03
Sep

How To Do the Work & Concentration Tactics

In any job you have days where you really don’t feel like doing the work. In any job this is at best annoying and at worst self-sabotaging but in freelance it can be particularly hindering. Mainly because your next pay check usually comes when you’ve finished a task. Also because when you’re freelance there’s an

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29
Aug

A Guide on Social Media Analytics to Track

Lately I’ve had an influx of questions and enquiries about social media analytics tracking. It seems that in-house marketers and social media managers are struggling to create a plan for their social media activity. Some of the issues seem to be: We’re tracking a series of social media analytics but we’re not really sure if they’re

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24
Aug

My Tips on Getting into a Marketing Career

Part of my work for clients often involves hiring marketers (or newbie marketers) to slot into their businesses.This year alone I’d say I’ve looked at more than 100 CVs, interviewed 30 marketers and hired three people to help support the marketing function in various capacities. The one thing I’ve found consistently is the lack of

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23
Aug

Creating Your Dream Job When You’re Freelance

If you’re freelance (or thinking about being freelance) it’s often fun to play the what will I/won’t I miss from being employed. As much as the benefits (far) outweigh the disadvantages there will of course be a few things you wish you could retain. A steady salary being one of them, holiday actually meaning holiday.

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22
Aug

The Reason Most Bloggers Will Never “Make It”

One of the great things (or curses occasionally) about working in marketing is that you see everything from a marketing-led angle. One of the industries I love looking at right now is blogging or “influencer marketing”. Critics have been saying this wave has reached its peak for years but I’m not convinced. I think we’ve

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21
Aug

Back to Work: Future plans, a wedding and realisations

Today’s my first day back after a glorious two weeks off so feeling re-energised I thought it only fitting to do a quick update on what’s been happening and what the next few months hold. Here’s what I’d like to tell you about… Marriage! Of course my first proper two weeks off in two years

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18
Apr

How To Create a Content Strategy Framework for B2B

When you’ve been working in marketing for a few years (or indeed any job or industry) a lot of what you do becomes second nature. For that reason, it’s easy to think that what you do is obvious. Either to clients and bosses or subordinates and peers who may want to learn. Lately, I’ve realised

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