06
Nov

What Works in Marketing Today?

At the end of each month I do a report for each of my clients. This is to make sure we know what’s working and what isn’t, against tangible targets. This month I found myself a little disheartened with the results. I know we did a lot of great posts on Twitter this month but only

Read more

04
Sep

Create a Social Media Strategy from Within the Noise

Coming up with a social media strategy in 2017 isn’t easy. You need to be time and cost efficient (it’s so easy to plug thousands into Facebook ads – not sustainable). You need to rise out of the noise, pay attention to what each social channel is doing – it changes almost weekly. At the

Read more

29
Aug

A Guide on Social Media Analytics to Track

Lately I’ve had an influx of questions and enquiries about social media analytics tracking. It seems that in-house marketers and social media managers are struggling to create a plan for their social media activity. Some of the issues seem to be: We’re tracking a series of social media analytics but we’re not really sure if they’re

Read more

24
Aug

My Tips on Getting into a Marketing Career

Part of my work for clients often involves hiring marketers (or newbie marketers) to slot into their businesses.This year alone I’d say I’ve looked at more than 100 CVs, interviewed 30 marketers and hired three people to help support the marketing function in various capacities. The one thing I’ve found consistently is the lack of

Read more

22
Aug

The Reason Most Bloggers Will Never “Make It”

One of the great things (or curses occasionally) about working in marketing is that you see everything from a marketing-led angle. One of the industries I love looking at right now is blogging or “influencer marketing”. Critics have been saying this wave has reached its peak for years but I’m not convinced. I think we’ve

Read more

18
Apr

How To Create a Content Strategy Framework for B2B

When you’ve been working in marketing for a few years (or indeed any job or industry) a lot of what you do becomes second nature. For that reason, it’s easy to think that what you do is obvious. Either to clients and bosses or subordinates and peers who may want to learn. Lately, I’ve realised

Read more

03
Jan

5 Easy Checkpoints to Review Your Marketing Strategy for 2017

Firstly Happy New Year! I hope you enjoyed as many Christmas films, sausage rolls and naps as December could throw at you. While January 1st is obviously, the first day of the new year I always feel like the real first day is when you return back to work. This year has felt like an

Read more

07
Nov

Using Little Data to Create Better Content

“Product Managers often orchestrate the exchange of ideas, conduct collaborative brainstorming sessions, and ensure that vital data reaches its destination, broken down into what we call Little Data, the understandable, actionable molecules.”  – @NikkiElizDemere Source I read this quote and I liked it a lot. Partly because I’m a product management geek and partly because I’ve been

Read more

01
Nov

Can you have a career just in ‘social media’?

It’s funny that when I left University four, nearly five, years ago my main marketing activities centred around tradeshows, PR, print ads, email marketing and postal campaigns. Social media was a thing, but a social media career? No way. It just wasn’t seen as something that all businesses had to do. Nowadays, most business enquiries

Read more

04
Oct

5 Skills To Help You Stand Out Now as a Marketer

If I had £10 for every email I get asking for my advice on how to get into marketing, I wouldn’t need to do marketing. No I joke, but marketing (along with ‘Blogger’, ‘Social Media Expert’ and so on) seems to have become a pretty popular career choice over the last few years. Perhaps this

Read more