When it comes to marketing it can feel like there are millions of moving pieces. Locking these all together into one strategy which is measurable, creative and customer-centric, can be tricky. And when you’re a business owner or marketing manager trying to do it all with limited time and resources, the effort can become overwhelming.
My approach focuses on the type of marketing that is a series of discrete, valuable, clever steps. To the outside they may look random or unrelated, but what they come together to make is really good marketing.
The type that makes your competitors sit up. The type that’s invisible to your ideal clients and customers, but that makes them want to really, really buy from you.
I cover all of the below areas and can help you define and choose the ones that make sense for your business and how they all work together to create an integrated, targeted approach. That you can see working.
SEO underpins every area of marketing. From the sites you want to be featured on, through to content, blogwriting and web design. For this reason, I don’t trust any marketing specialist or even web developer, who doesn’t have at least a basic knowledge of SEO. All of the copy I produce is SEO friendly and Google-pleasing while remaining authentic and most-importantly, customer-centric. I can also work through a backlog to help improve your site ranking and identity technical areas where you may need a little extra support.
There’s no project I enjoy more than getting under the skin of a new or existing brand and helping them to find their voice. Whether it’s one page or a full website rebuild, I can help you to choose the words that best define your vision. I’ve written new website copy for brands within various sectors including SaaS, events, fashion, beauty, technology, IT and agency. As well as helping to define how your brand sounds I can introduce new ways of engaging your audience and the specifics of how to phrase your key messages to create copy that is timeless.
Content & blog management
Underpinning everything I do is a passion for content. I truly believe in the power of good content to acquire customers, inform and engage and am well-versed in helping both B2B and B2C businesses to be heard. Whether this is through a one-off whitepaper, a company blog or just a really great press release. Underpinning this is a strong knowledge of SEO, best web practice and even a little design and development – so you can be sure that the content I produce is ‘on trend’, on-brand and will still be relevant in months to come.
Social media management & support
I believe that social media can be an effective route to market, helping businesses to engage their audience, facilitate excellent customer service and truly great content – but only when used in the right way. I won’t execute a social media strategy unless we have defined metrics in place that go above and beyond the vanity of followers and likes. This means using sophisticated, engaging content that attracts customers, industry influencers and the people who should be talking about your brand. Then using this as the springboard from which to achieve goals such as downloads, web traffic, product purchases and heightened brand awareness.
- Email marketing and list building
- Website auditing and project management
- Video scripting and storyboarding
- Product descriptions and app store optimization
- Influencer outreach
- Online PR and guestwriting
- User testing and brand positioning
- Online advertising – social media, PPC, retargeting
How I work
I create each client their own bespoke package that’s suited to their needs, the time required and the budget available. Whether this is a few days for top line strategy, three months for a digital overhaul or ongoing marketing strategy and execution. 80% of my clients to date have worked with me for two years or more and I hope that this reflects that I am in it for the long-haul, in order to help you achieve long-term goals and real business results.
Every company I work with receives an end-of-month report to track metrics against key business aims. I’m not afraid to show you the numbers, answer questions or analyse results – without this, many social media and marketing strategies are left to run wild. Tracking measurement and data interpretation are my way of ensuring you know exactly where your money’s being spent, where the strategy’s working and where it needs a tweak.
If you’d like to find out more please get in touch at firstname.lastname@example.org