Whether you’re looking for content writing services, social media support or a deep dive into digital PR, I offer three packages.

Find the way

You’re ready to invest in your business’ digital strategy to help uncover what is it that you’ve been missing – and the actionable steps needed to get you there. This package is designed as a one-off process that will get under the skin of your business and uncover a new digital strategy or the areas that need strengthening. Perhaps you want to do social media but you’re not sure where you fit into today’s landscape, or you’re desperate to launch the content strategy that will put your brand on the map. Even if you just want to stop – think – and refresh the marketing you’ve been great at for years, this is the perfect place to start.

What’s included:

  • Private workshop with you and your key team members to set initial aims and deliverables
  • Competitor audit looking at others within the market, good examples of digital practice, areas where competitors are excelling and potential areas for further exploration
  • Persona building for core audiences
  • Market audit – where is your audience? Discovery of channels, how they can be used and best practice recommendations
  • Brand positioning – tone of voice, messaging – a list of ‘dos and don’ts’ for future communications
  • A comprehensive list of all relevant communities, forums and websites for future use
  • A full review of any current web presence, looking at current ranking, usability, UX, site architecture, SEO and future suggestions for improvement
  • An initial overview of potential ideas and campaigns that would fit themes close to a future digital strategy

£1500 one off investment

Do the work

You want an in-house marketer without the commitment of desk space or employee contracts. You need someone to get a handle on your marketing and ensure you’re hitting all of the right spots, with creative ideas and campaigns a plenty.

What’s included:

  • Week-by-week editorial calendar and content planning
  • SEO research and regular site optimisation
  • Management of company blog and content channels
  • Content distribution strategy of key content to achieve maximum organic reach
  • Assistance with product descriptions or other copy as required
  • Uploading, formatting, image-sourcing and publishing of web content
  • Social media content calendar
  • Social media content creation, post management, customer service support and content curation
  • Website and landing page copywriting up to two pages per month
  • One piece of ‘deep-dive’ content per month such as an eBook, whitepaper, Slideshare deck, presentation document or guidebook
  • Management of PR initiatives including events, digital PR, guestposting strategies and responding to any inbound PR opportunities
  • Management of any external partners – content writers, PPC agencies, design staff

£2800 per month

Plan, action, adjust

Accountability for your digital strategy. A monthly review, combined with ideas, insights and monitoring of the market to ensure you stay on track.

What’s included:

  • One day per month working with your team in your office or a location of your choice
  • Monthly audit of metrics against your key KPIs
  • Regular update and reporting of market changes to be considered and adjusted to
  • Support on questions and help navigating any blockers
  • Strategising and planning for the next month ahead
  • Content and social media ideas, hooks and curated content channels to help share

£1200 per month