My fractional marketing services
Each company I work with has a slightly different remit but here are some of the ways we might work together.
Strategic Marketing Audits and Go-to-Market Projects
Through a detailed audit of your existing activity, customer journeys and marketing performance, I'll identify gaps, opportunities and priorities. The outcome is a clear go-to-market strategy and a practical roadmap with prioritisation of tasks.
This is the best place to start if marketing feels fragmented, growth has slowed, or you're in the early stages of a product or company.
Deliverables
- Marketing and channel audits
- Positioning and messaging review
- Competitor and market analysis
- Content review
- Strategic go-to-market recommendations
- Defined marketing channel strategy
- Prioritised execution roadmaps
- KPI and metric model outline
Fractional Marketing Leadership and Execution Support
Many startups and scaleups have marketers in place but lack the senior leadership needed to align strategy, priorities and execution. I work directly with Founders and junior marketing teams to bring focus, structure and accountability to marketing, helping to ensure activity is connected to commercial outcome.
Depending on your needs, I can act as an embedded fractional marketing lead, mentor junior team members or take on the build of marketing systems to help you scale.
Deliverables
- Fractional marketing leadership
- Marketing planning and prioritisation
- Campaign oversight and tactical execution
- Set up or launch of specific marketing areas (website rebuilds, content strategy, customer lifecycle, nurture campaigns, events etc.)
- Hiring and handover support
Focused SEO/AEO Content Strategy Support
Search has changed. Customers no longer discover businesses solely through Google, but across AI search experiences, LLMs, review platforms, communities, forums and social channels. I help companies understand how they're currently being discovered and build content strategies that connect all areas of search visibility from a technical and content perspective.
Deliverables
- Full-stack organic growth strategy
- Traditional SEO and AI search optimisation (AI modes and LLMs)
- User journey planning
- Website audit and structure planning
- Content strategy
- Content briefing
- Strategy for brand authority and brand trust
- Review sites and forum seeding strategies
- Website conversion improvements
