Six-Month SaaS Marketing Accelerator

The 6-Month SaaS Marketing Accelerator is my signature programme that I have now implemented for 15+ SaaS companies, taking them from confused, non-existent or ineffective marketing, to a scalable, repeatable go to market model.

Crucially, the accelerator doesn’t just focus on creating the marketing strategy (in fact, this happens in month one). The accelerator builds a best in class marketing strategy, then actually implements it so that true business gains (MQLs, higher conversion percentages, more search visibility, better brand awareness to name but a few) are seen quickly.

Who is the 6 Month SaaS Marketing Accelerator for?

The accelerator is for early-stage or newly- launched SaaS companies. Before we can begin you’ll need some idea of who your ICP is (although we will delve further into learning about it them in the initial customer research session), and you’ll need a product with some signals of PMF. Ideally you’d have a website, although I have worked with SaaS companies where building and launching a new or better website has been part of their accelerator experience.

How does the SaaS Marketing Accelerator work?

Month One

Once we have agreed to work together the first kick-off is a customer research workshop (CRW). This isn’t to work out who your ICP is, as hopefully you’ll already know this, it’s to delve into the buying journey of your ICP and uncover insights that will form the basis of the marketing strategy. In previous CRWs we’ve uncovered specific language buyers were using to search that the company was completely missing in its organic search strategy, category names to target and product insight that led to the development of incredibly successful campaigns.

Following the workshop I’ll spend the next three weeks absorbing existing data and materials around customers, leads and website performance as well as analysing current conversion pathways. I’ll conduct a full market analysis, including reviewing direct competitors and categories. There will be a full review of your website and product, as well as keyword research looking at the performance of your category in SERP, AI Overviews and LLM answer engines.

Based on the research and learnings, I’ll create a marketing strategy selecting the most promising go to market channels for your business goals (inbound, outbound, content, customer communication, PLG etc.), ensuring this targets leads across all levels of the funnel (TOFU, MOFU, BOFU).

At the end of month one I’ll present the strategy to you, with supporting data, a measurement framework and a suggested roadmap of prioritisation.

Months Two-Six

Based on the strategy we’ll begin month two with rapid implementation across key channels to get you to your business goals as quickly as possible. At the end of each month we’ll review the month’s activity, what we learned and what worked or didn’t work, to define the roadmap for the next month.

Working in this cadence up to the point of six months, where you’ll have established growth channels, with the goal that this can then be handled by an internal or hired team.

How much activity should we expect to see within the accelerator?

The priorities are different depending on the company, but here is an example of two SaaS companies I worked with in 2025, and what we were able to implement in the initial few months of the accelerator. Note that everything below was set up from scratch (they hadn’t done any of the activities beforehand):

Company 1: B

Company 2: G

How much does it cost? 

Month 1 (Audit and Go-to-Market Strategy) costs £8500 + VAT.

Month 2 onwards (Fractional Marketing Leadership and Execution Support) costs £6500 + VAT per month.

What is included?

Management of the full task list and strategy is included – I will be the one driving execution and ensuring we are building the marketing model. I will also conduct light executional tasks myself (for example setting up webinar automations, writing email copy or landing page copy).

What is not included? 

What’s the difference between hiring you and hiring an agency?

Having previously worked as an in-house Head of Marketing tasked with hiring agencies, this is usually best once a SaaS company is established and needs broad-scale support in key areas (for example PR, targeting new territories, web build etc.).

Early-stage SaaS companies usually do not benefit from having a strategy created by an Agency director, before being handed over to account executives for execution. For SaaS companies, where speed is absolutely key, this usually isn’t the fastest way to build a robust marketing model where you are adjusting and learning based on real time results.

My in-depth knowledge of working SaaS marketing models, paired with my ability to be fast and strategic, is what gets SaaS companies to growth (quickly). However I also pair this with execution – so my knowledge of setting up and managing marketing channels isn’t just theoretical – I am in the tools and task every single day, learning and seeing what works. As a one-person business my costs are also usually more affordable than agency fees which, due to high overheads, tend to start at £10,000+ per month.

How does it work if I already have an existing marketing manager or team? 

Most SaaS companies hire me because they don’t yet have a marketing team, however the accelerator also works well with if you have a first marketing hire who needs strategic and in-depth support to get up and running quickly.

If you already have a full marketing team, you would likely benefit more from hiring me just to create your audit and/or strategy – which we can then handover to your team to implement. 

How many companies do you work with in this capacity?

Because my service is far more hands on than most freelancers, I only ever work with 1-2 SaaS companies at any one time in this way – and never work with two companies from the same category. 

How can I find out more?

Contact me on beth@bethgladstone.com to book in an initial 30-minute discussion call to see if we would be a good fit.