Justin Champion is the Principal Content Professor for HubSpot Academy, author of Inbound Content and for the most part, a digital nomad. Over his career, Justin has built Hubspot’s renowned content marketing certification course, published a book on inbound content and created his own Inbound Strategy Camp workshop for those looking to create long-term content marketing strategies. In this episode we discuss:
- Justin’s approach to creating user-first content and engaging with the personas of the customer, including understanding their journey rather than just starting without a plan
- Unpacking how 20% of content can create 80% of leads for a business
- How to archive and repurpose old content into guest blogs to build backlinks to your site
- How to audit and review your blog, if you’re just starting out or if your blog isn’t working hard enough
- Qualities to build in yourself in order to make a nomadic life work, while still working for an organisation from afar
- Examples of consumer and business brands doing content marketing really well
- A quick fire round on everything from learning how to slow down, to balancing family life and still thriving in your career, plus how to apply content marketing strategy to your own business
Listen here on Apple Podcasts.
Show notes for episode 17
- Connect with Justin on Twitter and LinkedIn
- Shoham Eckhaus’ Website and Twitter
- HubSpot
- HubSpot Academy’s Content Marketing Certification Course
- HubSpot User Groups
- Justin’s Inbound Strategy Camp
- Inbound Content: A Step-by-Step Guide To Doing Content Marketing the Inbound Way by Justin Champion
- Ahrefs
- Backlinko
- Moz
- Rand Fishkin
- Crush It – Gary Vee
- Jason Stephenson’s guided sleep meditations
You can connect with me at beth@bethgladstone.com or on Instagram.