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My mission is to lead marketing strategies that achieve long-term growth, and to ensure all activities are executed. Too often I work with companies who have invested precious time and funds into a marketing service which a year later, hasn’t worked or been acted on.

My freelance marketing services

Each company I work with has a slightly different remit but here are some of the ways we might work together.

Marketing Flywheel ✨

For early-stage SaaS companies and those who don't have an established marketing function I'll take the reins and get your organic marketing function up and running, to start generating leads.

Deliverables

  • Content and SEO strategy
  • Website management (copywriting, product pages, competitor pages, CRO)
  • Creation of lead gen materials (ebooks, downloads, automated email flows)
  • Sales materials (decks, automated emails, one-pagers, PDFs)
  • Product marketing (G2 strategy, video scripts, landing pages, one-pagers)
  • KPI monitoring & reporting

SEO Strategy 💥

I'll create your SEO strategy in line with the latest search landscape, including AI overviews and LLMS. From researching your ideal customer, category and competitors, through to keyword research and a full strategy for your website that prioritises what matters.

Deliverables

  • Interview and information extraction from your sales/product team
  • ICP development specifically for search journeys
  • Category & competitor research
  • Keyword research
  • AIO research
  • Audit of existing website/content
  • Full SEO website strategy
  • Implementation roadmap
  • In-depth content briefs for all pages/blogs
  • Reporting & measurement structure

Marketing Team Mentor 🎉

If you already have an excellent content person or team I can support on a part time basis, giving your team a sounding board and mentor to support their skills and ways of working, plus bring a fresh pair of eyes to your campaigns.

Deliverables

  • Monthly or bi-weekly mentorship calls
  • Advice on the latest marketing best practices
  • Review of work and structured advice on improving skills
  • Help optimising processes
  • Guidance on KPI and reporting structures
  • Personal development of soft-skills such as communication, problem-solving and leadership of projects

Sound interesting?

If you have a project in mind that you could use some help on, let’s book a call to discuss more.

Contact me