Simon Schnieders is the Founder & CEO of Blue Array, an agency that does SEO and nothing but SEO. In this episode, Simon shares his background starting out working for SEO giants like the Mail Online and Zoopla, to building an agency, what matters in SEO today, and some of the common myths. Including:
- The move from solopreneur to owning the UK’s largest specialist SEO agency, and building a business around the idea of exiting around the five year mark
- The importance of helping your employees to join the journey, in equity, responsibility and just putting their needs ahead of your own
- The type of SEO Blue Array specialises in, for large-scale websites (100,000 pages plus) and how technical SEO helps build the foundation for this
- The danger of not having a strategy behind publishing content and why “Blogs” are largely redundant in today’s landscape
- The need to understand the keyword universe before you begin writing
- Why SEO is often portrayed as being very confusing when really, it’s just about links and content
- Ideas on how to get backlinks for your website, using creative methods rather than blackhat tactics which Google largely ignores anyway
- The importance of E-A-T and why Google has become better at sniffing out sites with real authority and trust (and when you can ignore this)
- The advantages of being a specialist agency
- Why we must stop box-ticking when it comes to content creation, and why having a clear audience strategy is key
Listen here on Apple Podcasts.
Show notes from episode 13
- Simon on LinkedIn
- Blue Array
- Screaming Frog
- Google Search Console
- Slickplan
- SEO Newsletter – Blue Array
- Reading SEO
- London SEO Meetup
- techUK
- Simon’s “anti” piece of content – The Marketing Agency Blueprint
- The Blue Array Academy
You can connect with me at beth@bethgladstone.com or on Instagram.