Harry Lang is a Marketing and Brand Consultant who specialises in helping brave brands to build their strategies and become known, in industries such as betting, gaming and esports. In this episode we discuss how to architect a brand today. Covering:
- What works in marketing today and why channels need to be linked to be effective
- How in-house marketers should think about measuring KPIs
- Why there’s no “template strategy” for brands who want to keep on evolving
- Why brand strategy doesn’t have to cost millions, and how to make savings
- The success of taking a “brave” approach for Penguin Books
- The importance of value and speed to today’s consumer
- The 80:20 rule and how to think about customer retention
Listen here on Apple Podcasts.
Show notes from episode 14
- Harry’s website Brand Architects and his LinkedIn
- Paddy Power’s Twitter
- Blackcurrant Tango ad
- The Tipping Point – Malcolm Gladwell
You can connect with me at beth@bethgladstone.com or on Instagram.