Danny Denhard’s unique approach to business and marketing began at an early age. Selling food from his school’s tuck shop, taking on side projects and eventually moving into bar promotion using the power of online directories, started a 19-year career in business, product, growth and mentorship.

Today, Danny is the Director of Growth & Crowdfunding at JustGiving, with a passion for product development, mentorship and sharing what he knows from a rich 19-year long career.

In this episode we discuss what “growth marketing” really means, and why it’s more about bringing disciplines together to tackle business problems and improve user experience than just short-term hacking.

We discuss ways to work, the importance of communication and why it’s so important to be able to get teams to buy into the journey. Why you shouldn’t have to sit in meeting rooms to make decisions and how the mindset needed to shift gear between startups and corporates, isn’t all that different. Danny also shares some great tips on how to get senior leaders to buy into marketing ideas, particularly around social media, starting with the power of the executive summary.

Plus, a ton of wisdom on how important marketing disciplines from SEO, to social media, product management and content marketing, should be ranked today and why good creative always cuts through.

This was an absolute pleasure to record and if you enjoyed it, I’d love for you to leave a review or share it with a friend. As always, thanks a lot for listening.

Listen here on Apple Podcasts.

Listen here on Spotify.

Show notes from episode 3

You can connect with me at beth@bethgladstone.com or on Instagram.