Natalie Raven always knew she wanted to run her own business, but it wasn’t until gifting for her bridesmaids felt so hard that the idea for Parcel was born. Today, Parcel London is a thoughtful gifting company with the motto “it’s nice to be nice”.
Parcel specialises in gifts that are sourced ethically, something Natalie is holding fast to as she scales.
In this episode we discuss how Parcel started and how Natalie pivoted her target audience by changing the website content and even the logistics of the company. Why it’s really about her audience finding connection with each other and how this feeds into everything she does and procures, at Parcel. We discuss Natalie’s approach to social media, and particularly Instagram, and how brands can adhere to the right side of personal. Plus, the changing responsibilities of the retail industry and how by using automation you might lose something with everything you change while on the path to convenience.
Plus, her incredibly interesting 100 days of rejection campaign and what this has taught her about resilience. Natalie is one of those rare impressive people, who doesn’t realise just how impressive she is. I hope you enjoy this episode as much as I did recording it.
Listen here on Apple Podcasts.
Show notes from episode 2
To check out the gorgeous Parcel visit: parcellondon.com
You can follow Natalie & her journey to 100 rejections on Instagram here.
Jia Jiang’s 100 days of rejection Ted Talk.
The Happiness Project book by Gretchen Rubin.
You can connect with me at beth@bethgladstone.com or on Instagram.